Privacy and Yeah Us!

Yeah Us! Ltd. does not directly collect any data on any users.

However, while playing Pumped BMX Flow you should be aware that Yeah Us! does use third party libraries that may collect data. These services are used to supply ads, and improve the performance of the game. These services are:

Apple Appstore

Google Play

Unity3d: Engine, Analytics & ads






To remove any ‘Pumped BMX Flow’ data from these services that is related to yourself, please contact me and we’ll sort it out! Our full Privacy policy can be found below:

Privacy Policy for Pumped BMX Flow

Yeah Us! Games (“Yeah Us” or “we”), is a developer and publisher of games and mobile game applications that are made available via app stores including the Apple App Storea and Google Play Store (our “Games”). Yeah Us is responsible for providing Games and related services (such as support services, our website, competitions, newsletters, advertising etc.) (collectively, the “Services”) and for data processing. If you would like to find out more about Yeah Us and our Services, please visit our Website

In this data privacy policy, we will share what “personal data” or “personally identifiable data” mean, how we collect and what we do with the data, and why we do so. We will also let you know how we protect your data, when data will be deleted and which rights you as a data subject have. Personal data in this context are all individual information about personal or objective circumstances of a specific or identifiable natural person, e.g. your name, address or e-mail address, but also IP addresses and device-related identifiers. When you use our Games or access our Services, personal data is processed.

Who can I contact?

Yeah Us! responsible for their Services and for the protection of your data as a player. You can reach us at:

Yeah Us! Ltd, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH

Phone: +44 (0) 7742672064

If you have specific questions about your personal data or deletion of your personal data, you can contact us via email at

What are my rights?

You can contact us at any time if you have any questions about your rights regarding data protection or if you wish to exercise any of the following rights:

Right to withdraw your consent in accordance with Art. 7 para. 3 GDPR (e.g. you can contact us if you wish to cancel a previously given consent to a newsletter)

Right to access your data in accordance with Art. 15 GDPR (e.g. you can contact us if you would like to know what data we have stored about you)

Right to correct your data in accordance with Art. 16 GDPR (e.g. you can contact us if your e-mail address has changed and we should replace your old e-mail address)

Right to have your data deleted in accordance with Art. 17 GDPR (e.g. you can contact us if you want us to delete certain data that we have stored about you)

Right to limit data collection in accordance with Art. 18 GDPR (e.g. you can contact us if you do not want us to use your e-mail address for newsletters, but only to send absolutely necessary e-mails)

Right to take your data with you in accordance with Art. 20 GDPR (e.g. you can contact us to receive your data, if you want to upload it to another service)

Right to object how your data is handled in accordance with Art. 21 GDPR (e.g. you can contact us if you do not agree with any user analytics procedures as described within this privacy policy)

Right to send complaints to the supervisory authority in accordance with Art. 77 para. 1 f GDPR (e.g. you can contact the data protection supervisory authority directly)

Deletion of data and storage periods

Unless otherwise stated, we will delete or anonymise your data as soon as it is no longer needed (e.g. your e-mail address after you have unsubscribed from our newsletter). Your data will also be deleted or anonymised automatically, if and when the mandatory storage period expires (e.g. those required by law for payment transactions). Such data may be needed for longer periods of time for legal reasons. You can request information about all personal data we have stored about you.

Data collected in our Games

When you use our Services, we collect and store certain data about you to provide our Games and Services, to improve your overall user experience and to provide you with customised offers (e.g. certain in-game offers that you might like based on your playing behaviour):

Temporary unique device identifiers (e.g. IDFA and Android ID) and random device identification numbers (client IDs) and user identification numbers (user IDs)

Progress in the game and playing behaviour (e.g. how fast you reached a certain level or how you decorated your house)

In-app purchases (e.g. how many Diamonds you purchased for which price)

Game version (e.g. v1.23.111)

Language Settings (e.g. system language English)

IP address (e.g. 96.92.316.example or 2a02:7122:8337:1112:bdb2:651f:example)

Approximate location based on IP range (e.g. “Berlin & surrounding area”)

Internet provider (e.g. “Unity Media“ or “Deutsche Telekom“)

Internet connection speed (e.g. 120 Mbit)

Date and time of your game session (e.g. 11:45 on 25.05.2018)

Browser and version (e.g. Chrome v65 or Safari 11.1)

Operating system (e.g. MacOS, Android)

Hardware (e.g. Intel processor)

You may be aware that your IP address and other unique identifiers can theoretically be traced back to you or to the device you are playing on. As a safeguard to protect your privacy, we delete or anonymise identifiers in our database and most of the technical data after your game session. Any other data will only be used for statistical purposes to optimise the game, to serve interest-based ads (more information can be found below under “(Personalised) Advertising”) and to offer a more personalised gaming experience to you as our players (e.g. automatically setting the difficulty depending on your playing behaviour). The purpose of temporarily storing this data is to establish a connection with our game servers which is necessary for providing our Games and Services as well as to provide a more personalised gaming experience to you. The legal basis is the contract with you in accordance with Art. 6 para. 1 lit. b GDPR and also the legitimate interest in accordance with the European data protection requirements under Art. 6 para. 1 lit. f GDPR. In addition, we apply the aforementioned safeguards to protect your data.

Mobile app and app permissions

When downloading our Games as mobile apps or purchasing in-app items inside the Games through an app platform (e.g. Apple App Store or Google Play Store), you submit certain information to that platform, in particular your account data, e.g. your name, device identifiers, e-mail address and payment information. We have no influence on this data collection and are not responsible for it.

Some features of our Games require the app to access certain functions and services on your device. Depending on which mobile operating system you are using, this may require you to accept certain app permissions. We will now explain to you what those permissions are as follows:


Push notifications: If you select OK in the “Allow push notifications” pop up, you allow the app to notify you of certain events inside the game, even if the app is not currently open. You will then receive alerts as sounds, messages and/or symbol indicators (an image or a number on the app icon).

Game Center: We also provide a connection to the Game Center service from Apple, which is subject to Apple’s Privacy Policy, available at When you use the service, e.g. to receive notifications about achievements, the personal information you share is visible to other users and can be read, collected, or used by them. You need to consider which personal information you choose to submit.


External Storage (Change or delete the contents of your external storage, read the contents of your external storage): These functions allow the app to temporarily store content on your device. The app only uses its own memory storage for this purpose. Other data on the external storage will not be erased, modified or read.

Internet Connection (Get Internet data, view full network access, network and Wi-Fi connections): These functions allow the app to obtain data from the Internet and to determine whether a connection to the Internet exists via a Wi-Fi network or via a mobile data connection.

Deactivate hibernation: This function allows the app to deactivate the idle state of the phone (e.g. to display videos without switching off the screen).

As a safeguard to protect your privacy, all app permissions are optional, except for the technical permissions needed for the app to run. You can always decline (by clicking “no” or “do not accept” in your device settings). You can also revoke app permissions afterwards by changing the corresponding settings on your device. The purpose of asking for those app permissions is to keep you and the game updated on game updates, game related news and notifications. The legal basis is your consent in accordance with the European data protection requirements under Art. 6 para. 1 lit. a GDPR.

Purpose of the Processing

We process Personal Data for a variety of business purposes, including:

To Provide Products, Services, or Information Requested including to manage user information and accounts; respond to questions, comments, and other requests; provide access to certain areas, functionalities, and features of our Services; answer requests for customer or technical support; and allow you to register for events.

For Administrative Purposes including to measure interest and engagement on our Services; conduct research and development; improve or develop new products and Services; ensure internal quality control; verify an individual’s identity; communicate with you about your account, activities on our Services and policy changes; process your financial information and other payment methods for products or Services purchased; process applications and transactions; prevent potentially prohibited or illegal activities; and enforce our terms.

To Market Our Products and Services including to provide you with materials about offers, products, and Services that may be of interest, including new content or Services. We may provide you with these materials as permitted by applicable law. Such uses include to tailor content, advertisements, and offers; to notify you about offers, products, and services that may be of interest to you; to provide Services to you and our sponsors; and other purposes you consent to or are disclosed when you provide Personal Data.

If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of our email communications to you.

To Communicate with You including to collect Personal Data from you such as email address, phone number, or mailing address when you request information about our Services, request customer or technical support, or otherwise communicate with us.

To Conduct Surveys including contacting you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include Personal Data.

To Allow You to Use our Interactive Features such as forums, blogs, chat and messaging services, and social media pages. Yeah Us and other individuals who use our Services may collect the information you submit or make available through these interactive features. Any information shared on the public sections of these channels will be considered “public” and may not be subject to the privacy protections referenced herein.

To Allow You to Register for Sweepstakes or Contests including processing contact information you provide may be used to reach you about the sweepstakes or contest and for other promotional, marketing and business purposes, if permitted by law. In some jurisdictions, we are required to publicly share information of winners.

To De-Identify and Aggregate Information. We may use Personal Data and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, de-identified or aggregated trends, reports, or statistics, de-identified or aggregated information about the computer or device from which you access our Services, or other analyses we create.

Other Uses

We may use Personal Data to pursue our legitimate interests, research (including marketing research), network and information security, and fraud prevention. In addition, Yeah Us may use Personal Data for other purposes that are clearly disclosed to you at the time you provide Personal Data or with your consent.

(Personalised) Advertising

We use advertising technologies in our Games and exchange ad identifiers with external advertising networks to allow personalised advertising within our Games. We and our trusted partners collect and process the Apple Advertising ID (IDFA) on iOS devices and the Google Advertising ID on Android devices to allow interest-based advertising and measure the success of aforementioned advertising. Advertising IDs are unique but at the same time non-personalised and non-permanent identification numbers provided by your operating system and device. We will now explain how to activate or deactivate the advertising technologies within the mobile apps as follows:


Open the “Settings” application of iOS and select the “Privacy” menu item and then the “Advertising” sub-item. If you activate the “Limit ad tracking” option, we can only take limited measures such as identifying unique users or combating fraud. In the same menu you can always delete the IDFA (“Reset Ad-ID”), then a new ID is created which is not merged with the data collected earlier.


Open the “Settings” application and select the “Google” menu item. Depending on your device, this option may not be visible on the main menu but you may use the search function at the top of the Settings menu to find it. From there, select the “Ads” sub-item and activate the option “Opt out of Ads Personalisation” to prevent the creation of profiles and the display of interest-based advertising. You can delete the advertising ID in the same menu at any time (“Reset advertising ID”), then a new ID will be created which will not be merged with the previously collected data.

As a safeguard to protect your privacy, we only store personal information temporarily. Additionally, the user can deactivate interest-based advertising in the device settings as described above. We also ensure that our external service providers are committed to a high level of data protection by concluding data protection agreements. The purpose is to improve our Games and provide the player with more relevant ads. The information collected helps us to improve our websites and Games and – at the same time – keep our Games free for a wide player base. The legal basis is the legitimate interest in accordance with the European data protection requirements under Art. 6 para. 1 lit. f GDPR, which we evaluated together with our data protection officer. In addition, data processing agreements were concluded with external ad technology providers networks in accordance with the requirements of Art. 28 GDPR.

Last updated: July 2021